Group Benefits

Intellectual Property

  • 80 years of CPG industry knowledge
  • “Concept to consumer” expertise
  • Top Down Management, Street to suite experience
  • Immediate and in-depth access to Retailers, Manufacturers, Distributors, and Wholesalers at  Management Level
  • Strategically aligned with Key business influencers to shorten time from intro/inception  to street availability
  • Ability to source an experienced sales/marketing organization that built vitaminwater from ground up
  • Endless supply of CPG category expertise resources
  • Potential additional revenue streams

Strategic Thought Leadership

  • Vision Creation of 3-5 year strategic planning expertise
  • Understanding Consumer / Market /Brand & Package Dynamic’s
  • Annual Planning  of Strategic Business & Go-To-Market strategy
  • Channel / Customer Specific Business Planning
  • Entry, and Exit Marketing Strategic Leadership
  • Supply Chain Management
  • Price/Placement/POG strategy
  • Merchandising / Equipment Strategy

Financial NOI Management

  • Understanding of Competitive COG & Financial Models
  • P&L development, implementation, and Management inclusive of:
    • ROE – Return on Shareholder Equity
    • ROI – Return on Investment
    • ROA – Return on Assets
    • Cost Control
    • COGS strategic planning
  • Price Package Planning at National/Regional / Channel Level
  • Understanding of  Retailer price/margin models & requirements
  • Channel & Customer Margin/Volume Enhancement Strategy
  • Package/Brand Acceleration Strategy
  • Merger & Acquisition experience  across bottling/distribution network

Client Service Examples

  • Jana
    • National expansion of brand across the US.
      • Kroger, Publix, Winn Dixie, Ingles, Bi-Lo, Food Lion, Giant Eagle, Tops, Meijer, Brookshire’s Food City etc.
    • Price Package Planning development
    • Hired and developed sales team / developed broker team
  • Bolthouse Farms
    • Account management expertise across the US
      • Publix, HEB, Kroger, Military, AWG, Brookshires, MDI, Ingles, Winn Dixie, Food City etc.
    • Price Package Planning and development
  • Phase III and Cubed 3
    • Development of a customized DSD network
    • Line expansion sales to chains
      • Kroger, Q-Trip, Walgreens, Convenience Stores