Pro Form Group
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Our Team
Pro-Form Group
Group Benefits
Intellectual Property
80 years of CPG industry knowledge
“Concept to consumer” expertise
Top Down Management, Street to suite experience
Immediate and in-depth access to Retailers, Manufacturers, Distributors, and Wholesalers at Management Level
Strategically aligned with Key business influencers to shorten time from intro/inception to street availability
Ability to source an experienced sales/marketing organization that built vitaminwater from ground up
Endless supply of CPG category expertise resources
Potential additional revenue streams
Strategic Thought Leadership
Vision Creation of 3-5 year strategic planning expertise
Understanding Consumer / Market /Brand & Package Dynamic’s
Annual Planning of Strategic Business & Go-To-Market strategy
Channel / Customer Specific Business Planning
Entry, and Exit Marketing Strategic Leadership
Supply Chain Management
Price/Placement/POG strategy
Merchandising / Equipment Strategy
Financial NOI Management
Understanding of Competitive COG & Financial Models
P&L development, implementation, and Management inclusive of:
ROE – Return on Shareholder Equity
ROI – Return on Investment
ROA – Return on Assets
Cost Control
COGS strategic planning
Price Package Planning at National/Regional / Channel Level
Understanding of Retailer price/margin models & requirements
Channel & Customer Margin/Volume Enhancement Strategy
Package/Brand Acceleration Strategy
Merger & Acquisition experience across bottling/distribution network
Client Service Examples
Jana
National expansion of brand across the US.
Kroger, Publix, Winn Dixie, Ingles, Bi-Lo, Food Lion, Giant Eagle, Tops, Meijer, Brookshire’s Food City etc.
Price Package Planning development
Hired and developed sales team / developed broker team
Bolthouse Farms
Account management expertise across the US
Publix, HEB, Kroger, Military, AWG, Brookshires, MDI, Ingles, Winn Dixie, Food City etc.
Price Package Planning and development
Phase III and Cubed 3
Development of a customized DSD network
Line expansion sales to chains
Kroger, Q-Trip, Walgreens, Convenience Stores
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Distributor Network
Kroger
Publix
Harris Teeter
Sweetbay
Harveys
Winn Dixie
BI LO
Ingles
Walmart
US Foodservice
Sysco
PYA/Monarch
365
H-E-B
Brookshire's