What's the Process?

Market & Sell

  • Develop launch plan to ensure that we penetrate the channel / regions in most efficient impactful manner

POG

  • Determine optimal placement in sets to ensure that we gain highest level of in store exposure
  • Work with retailers to secure POG

Distribute

  • Understand all elements necessary to secure distribution, and all cost associated;
  • Wholesaler %
  • Warehousing
  • Reclaim

PPP

  • Develop pricing strategy, and promotional strategy that will drive trial, repeat, and adoption of the brand
  • Understand category margins, and spend levels to ensure no surprises

Market

  • Develop marketing plan that reaches the audience necessary to influence purchase decisions

How Do We Make Connections that Deliver Value?

Critical to Retailer

  • Shopper Destination
  • Value Creation

Critical to Product

  • Sampling
  • Education
  • Benefit

Critical to Shopper

  • Value Capture
  • Visibility
  • Accessibility

Critical to Consumer

  • Price
  • Quality
  • Value