Joel is an accomplished Senior Executive and  Board Member, with demonstrated  success across the food production,  consumer goods and retail industries. Leveraging extensive experience in management for consumer services  companies, he is a valuable asset for mid-  sized to established companies, seeking  assistance with branding, business  development, strategic planning, and  budgeting. His broad areas of expertise  include sales improvement, P&L  management, cost analysis, and people  management.Throughout his executive career, Joel has  held leadership positions with Pro-Form 

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Group LLC, Sara Lee Corporation, and  George Weston Bakeries / Unilever. In his  current role as Partner with Pro-Form  Group LLC, he has been responsible for  moving food and beverage products into  the marketplace, as well as participating in  brand development and product launch  for clients. During his time with Unilever,  he assisted in restructuring internal  operations, building a new distribution  model and implementing it across the East  Coast, while also successfully  consolidating three delivery systems into  one. In a prior role as Director of Sales  with Sara Lee Corporation, he oversaw a $190M budget and 10 direct reports.  Moreover, he secured $14.4M in new revenue for the organization by  developing relationships with key  decision-makers, and strengthened the  company’s sales team by replacing four  out of 10 Portfolio Development  Managers with top talent. Notably, he  expanded the company’s market into new  regions never before accessed.