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Noble Worldwide began working with the Pro-Form Group in the fall of 2017.  Our initial goal was to increase sales on Florida juice oranges.  PFG took us through a review process of all market segments in a systematic process.  We explored how the channels of distribution and decision-making occurred in each segment.  This lead to a greatly diversified approach to selling juice oranges.  The following year we enlarged our scope of duty with PFG to include a total re-make of our go-to-market strategies and tactics for all products.  The effect of their success has been transforming to the entire company.  PFG taught our organization an integrated decision-making approach involving all operational disciplines of the company.  This process re-energized our company to Pro- Form at a new level to obtain goals never before imagined.  In late 2019, PFG began a process of repositioning our proprietary varieties to greatly increase their market value.  We are very excited and satisfied with the results.  PFG has also been instrumental in the personal development of key team members.  Their coaching style is comforting, encouraging and well received.  Most important their style is effective in growing your team members.

PFG brings an entire suite of product and process experts to their clients.  Their knowledge of the market segment dynamics plus the personal relationships in those market segments makes the PFG team a marketing powerhouse.  I would highly recommend PFG to any produce company that needs their sales and marketing program upgraded and re-vamped.  


Quentin Roe



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