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“The Pro-Form Group team was instrumental in helping us build a national distribution network while opening up white space for Mercer across the US. Key Customers included Kroger, Publix, Harris Teeter, Food Lion, and Target, just to name a few.  If you are looking for a strategic partner that can hit the ground running, Pro-Form Group is a great team.” 

Will Mercer

  • Pro Form Senior Leadership and Account level team began the engagement in January 2013… Contracted to manage National Sales Team, evaluate current personnel, and build a more efficient and effective sales team for Mercer Wine.


  • Beginning with only distribution in Washington State, Mercer Estate Wines and the Pro-form team were successful in securing a coast-to-coast footprint with distribution and on shelf presence across the U.S.


  • Selling coverage included such major retailers as: Kroger, Publix, Food Lion, Hannaford’s, Southeastern Grocers, HEB, Harris Teeter, Ingles, Target, Whole Foods, Fresh Market, and other retailers across the Unites States.


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